XNFY Lab Announce the Launch of an AI Generated Fashion

A powerful and adaptable technology to revolutionize digital brand content and start a new era in the upcycling of garments.

VIANA DO CASTELO, PORTUGAL — April 27, 2021 — The fashion industry is based on cycles, trends, and creative/self-expression and like few others is all about visuals, looks and style. This characteristic enables fashion to mark historical moments, create emotions and be culturally relevant in major revolutions. These characteristics are the perfect fit for our Visual AI technology.

Recently something bigger than a trend happened, the world saw the rise of customers' awareness about the true cost of clothing and the environmental impact of this industry (6% of global gas emissions and 10-20% of all pesticides)*. The urgence of the climate crisis, the awakening of the youth, and the current pandemic created the perfect storm for the massification of e-commerce, the digitalization of the industry and the creation of a more circular economy.

Understanding the current state of fashion and the potential of AI generated content to solve some of its main problems, the Lab research team developed an IP technology integrating Microsoft Azure Machine Learning, an AI solution, to provide designers, brands and marketplaces a tool that learns from multiple sources and generates high-definition clothing images or professional digital style content. The technology capacity can also be used to “re-think” and generate new design ideas based on unsold inventory and deadstock fabrics for example.

“The technology we are building can be applied in almost every industry, but for fashion we solve real problems and have a positive impact.” Orlando Ribas Fernandes, CEO XNFY Lab.

With this technology, brands can show clothes images to their customers via e-commerce or social networks first, even before they exist. That will be a very accurate way to predict the demand of that item and avoid the current status-quo and industry processes, which generates a lot of unsold inventory.

The vision behind this project is also aligned with the recent Microsoft in Culture, a Microsoft initiative that merges creative industries with the technology to innovate.


Our IP is a patent-pending technology that generates new synthetic original images that can pass for real. It does not copy images or movements, it learns, what a dress is, how it fits and what details can be done to create original content.

Overall, Microsoft Azure Machine Learning enhances the business potential for fashion by empowering researchers to collaborate, improve, train and deploy AI models and accelerate our time-to-market. In addition, it allows customers to validate and test datasets quicker, bringing results in hours versus instead of days.

We reached the first milestone of our roadmap with impressive results. To celebrate this milestone we are preparing a small, limited edition crowdfunding, where we will put AI design product in the hands of customers.” Orlando Ribas Fernandes, CEO XNFY Lab.

“Microsoft’s collaboration with XNFY Lab helps spark innovation in the fashion industry. Today, we are witnessing a second wave of digital transformation that hopefully will push us even faster into the future, also in fashion. AI augments the human knowledge and creativity that fashion always relies on to create masterpieces like never before.” says Michele Camuri, Industry Lead – Retail, CPG, Fashion & Luxury at Microsoft.

Can you guess what dress was generated by AI?


The first dress is a DOLCE & GABBANA available at YOOX
The second was generated by our AI Fashion technology.
The third is a BROCK COLLECTION available at YOOX



All details about the project: AI For Fashion.



Aka XNFY Lab, a joint initiative with Microsoft, focused on incubating and driving innovation in retail through technology and partnerships with retailers, startups and other partners such as Industry, Universities or VC’s. The lab enables retailers to explore R&D tech and ongoing projects working with the XNFY lab team, whilst providing exposure to best-in-class retail startups affiliated with the lab.
The goal of the XNFY lab is to facilitate transformation and disruption in retail, working with retailers and retail startups, solving and providing pioneering solutions to real problems. Currently the XNFY Lab has in pipeline a set of disruptive AI projects in consortium with retailers, startups, universities and research centers across Europe and was recently feature by CB Insights as one of Corporate Innovation Labs in Retail together with retailers Labs like Walmart, Nike, among others.

For more information, please visit AI For Fashion,, LinkedIn, Facebook, Instagram and Twitter.


* The State of Fashion 2021: In search of promise in perilous times report


Media contact:
David, XNFY Lab, Marketing team
marketing [at]

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